“Tech-Savvy” Marketer
Drive Member Program Engagement | Create Promotional Go-to-Market Strategies
As a Digital Marketer, I focus on SEO to bring my company's message to as many eyes as possible. Focusing on SEO will explode the ROI of their marketing campaigns. I am here to understand customer behavior and create an exciting brand story.
Vendor Relation Specialist
Conference Booth/ Trade Show Booth Management
Promotional Calendar Management
CRM Specialist
Loyalty Strategic Planning
Adobe Photoshop
Adobe Illustrator
SalesForce Marketing Cloud
Loyalty Ware Software (Brierley+partners owned)
Budget Management
Rewards Center Management
Brand Management
Adobe Lightroom
Programming Knowledge
Relevant Digital Marketing Experience
DIGITAL MARKETING FULL SAIL UNIVERSITY SCHOOL PROJECTS | 2020 - 2022
Created a marketing research project proposal for MARVEL ENTERTAINMENT that identifies a strategic need, gathers secondary information and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills.
Created a website redesign proposal for PET RESCUE BY JUDY Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.
Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.
Created a public-relations campaign supporting awareness for the company RED PLANET BOOKS AND COMICS. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.
Professional Experience
Digital Marketing Specialist | Balcom Marketing Agency | 2021
Calendar Management
Freelance Digital Campaign Work
SEO Specialist
DIGITAL MARKETING MANAGER | LEGACY LIVING MEMORY CARE | 2021
SEO Optimization
Social Media Creation and Strategizing
Digital Marketing Planning
LOYALTY MARKETING SPECIALIST | GAMESTOP, INC | 2016 - 2019
In the GameStop Loyalty Specialist position, I was required to wear many hats, which lead to a variety of experiences.
Creative and Program Traffic Coordination
Organized program redesign of Rewards Center
IT project management All Program Implemented Tests
CRM Strategic Planning for all program assets
Volunteer Experience
Boy Scouts of America Den Leader | 2019 – 2021
Trinity Gap Animal Foster | 2018 - Current
Education
2020 -CURRENT FULL SAIL UNIVERSITY BACHELOR OF SCIENCE IN DIGITAL MARKETING